CUESA's Markets Youth Programs Making Waves Financials Make Change Today
GROWING 
COMMUNITY
CUESA 2016-2017 impact report Growing healthy communities from the grassroots With support from visionaries like you, CUESA is cultivating a sustainable food system that strengthens family farms and builds healthy communities. Join us in looking back on our exciting year, spring 2016-2017. Together, we expanded our farmers markets and other educational programs, and widened our community.
FARMERS MARKETS
The heart of our education work takes place in the farmers market. 
Four times a week, rain or shine, urban dwellers and rural farmers come together on city streets to share good food and swap recipes, knowledge, and stories.
The Ferry Plaza Farmers Market

Our flagship market, the Ferry Plaza Farmers Market, has been thriving for 24 years. Your support helps small sustainable farmers and food entrepreneurs succeed, 
as they grow fresh produce and create delicious dishes using methods that 
care for people and the earth.
Hello, Oakland!
In 2016, we expanded our signature education programs and markets to the East Bay for the first time, as the new operators of Oakland's Jack London Square Farmers Market.
Visit us on Sundays, 10am - 3pm
40+ new sellers joined the CUESA family and are contributing to healthy communities in the East Bay.
J&M Ibarra 
Farms Fresno, California
County Grill Oakland, California
Fresno Family Farm Fresno, California
Resendiz Farms Hughson, California
Great Valley Poultry Manteca, California
Swank 
Farms Hollister, California
Cholita Linda Oakland, California
Diversifying our market community As we add new sellers, we foster a marketplace that reflects and celebrates 
the diversity of our local community.
Through CUESA, my business has gained access and exposure to a customer base that aligns with my vision and values, along with an invaluable selling opportunity at one of the premier farmers markets in the country.” Reem Assil, Reem's “
Sustainability, today and tomorrow
The average age of a farmer is 58.3 and climbing. At a time when new farmers are needed more than ever, there are still many barriers to entry for young people entering the profession. By supporting the next generation of farmers at CUESA's markets, you're investing in the future of a food system that values family-owned businesses and creates opportunities for new growers.
CUESA is teaching people and kids why local food is better on so many levels. It is vital to us as farmers to have customers who appreciate what we do. There’s no other organization that supports us that way.” Mollie Sitkin, third-generation farmer at Old Dog Ranch “

Stay Connected

Gives an entire class of students the fresh produce needed for a Foodwise Kids cooking class Sends recipes and produce home with public school students to engage their whole family in cooking together and eating healthfully Provides Schoolyard to Market students with a stipend for their first job: selling their school garden produce at our farmers markets Covers the materials to build an edible garden box for Schoolyard to Market high school students

Income and Expense for Fiscal Year ending March 31, 2017

Expenses

Income

$1,616,000

$1,581,000

Whether you shop at CUESA farmers markets, get your hands dirty on a farm tour, 
or attend our seasonal fundraising events, your participation is helping to grow a healthier future for kids, farmers, and the earth. Thank you for your partnership and support!
The Center for Urban Education about Sustainable Agriculture (CUESA) has been getting urbanites to know where their food comes from since 1994. As the movers and shakers behind some of the city's best farmers markets, they've been shepherding the seasonal-produce revolution, convening highbrow panel discussions, showing city kids around farmyards, and, of course, bringing baby goats to town for the last two [goat festivals].” SF Weekly, The Best of San Francisco “
Martin Yan 
Chef, Author & Host of Award-Winning Television Show Yan Can Cook
Jacques Pépin
James Beard Award-Winning Chef , 
Author & Television Personality Jonathan Gold
Pulitzer Prize-Winning Food Critic, Los Angeles Times
"I’m grateful CUESA makes it their mission to connect urban people and the farms that feed us, which are are all around urban areas and are the most stressed.” Ruth Reichl Food Writer & Former Editor-in-Chief 
of Gourmet Magazine
With your engagement and support, we welcomed some of the food movement’s most influential leaders and luminaries. The Bay Area is leading the national food conversation, and we’re proud and honored to be with you on the forefront.
From groundbreaking farm tours to thought-provoking talks with food movement leaders, you can rely on CUESA to deliver experiences and resources that bring transparency to our food system, and support city dwellers in becoming informed 
eaters and engaged citizens.
Digging Deeper
John O'Connell High School
Life Learning Academy
Fremont High School

Schoolyard to Market High Schools

The Academy SF @ McAteer
In this semester-long youth development and entrepreneurship course, high school students take part in all steps along the food chain, from growing produce to selling it at the farmers market. Over 100 students graduated this year with valuable career skills in marketing and communication.

Tell me more!

 We need to have this Schoolyard to Market class, and other students need to have this class, too. Everyone should have the opportunity to know what it feels like to be healthy—what it’s like to have fresh fruits and vegetables.” Samantha Gomez, John O'Connell High School Senior, Schoolyard to Market program participant “
Schoolyard to market Foodwise Kids 2016-17 School Year We need programs like Foodwise Kids to help provide children with a positive introduction to fruit and vegetables, and help them understand the difference between whole and processed foods. This program connects them back to nature, and it shows them where food actually comes from.” Pamela Gee, first-grade teacher at Longfellow Elementary School “
FOODWISE KIDS
CUESA's Foodwise Kids brings public elementary school students to the farmers market for a free field trip and cooking class designed to excite young palates with fresh, local produce. As students taste, explore, and cook with fresh market fruits and vegetables, they gain skills that will set them up for a lifetime of healthy eating.

Cool! How so?

Give Today!

 Make Change Today with a tax-deductible donation. Any amount is appreciated and makes a difference.

Every action you make contributes to a larger landscape of social and
environmental good. Just look at the impact you've made so far! 
Keep the good work going. Give to CUESA today.

 

The future of food
begins with YOU

37.3%

16%

7%

39.7%

24.3%

17%

58.7%

Thank you for making this work possible

CUESA volunteers donated nearly 6,000 hours this year to support programs that contribute directly to a healthy food system. We could not do this work without community members like you!

Volunteer with Us

CUESa's awesome volunteers

food heroes
Youth programs
to plant seeds for a healthy future
Growing healthy communities from the grassroots With support from visionaries like you, CUESA is cultivating a sustainable food system that strengthens family farms and builds healthy communities. Join us in looking back on our exciting year, spring 2016-2017. Together, we expanded our farmers markets and other educational programs, and widened our community.
FARMERS MARKETS
The heart of our education work takes place in the farmers market. 
Four times a week, rain or shine, urban dwellers and rural farmers come together on city streets to share good food and swap recipes, knowledge, and stories.
The Ferry Plaza Farmers Market

Our flagship market, the Ferry Plaza Farmers Market, has been thriving for 24 years. Your support helps small sustainable farmers and food entrepreneurs succeed, 
as they grow fresh produce and create delicious dishes using methods that 
care for people and the earth.
<
>
Hello, Oakland!
In 2016, we expanded our signature education programs and markets to the East Bay for the first time, as the new operators of Oakland's Jack London Square Farmers Market.
Visit us on Sundays, 10am - 3pm
J&M Ibarra 
Farms Fresno, California County Grill Oakland, California Fresno Family Farm Fresno, California Resendiz Farms Hughson, California Great Valley Poultry Manteca, California Swank 
Farms Hollister, California Cholita Linda Oakland, California
Diversifying our market community As we add new sellers, we foster a marketplace that reflects and celebrates 
the diversity of our local community.
Through CUESA, my business has gained access and exposure to a customer base that aligns with my vision and values, along with an invaluable selling opportunity at one of the premier farmers markets in the country.” Reem Assil, Reem's “
Sustainability, today and tomorrow
The average age of a farmer is 58.3 and climbing. At a time when new farmers are needed more than ever, there are still many barriers to entry for young people entering the profession. By supporting the next generation of farmers at CUESA's markets, you're investing in the future of a food system that values family-owned businesses and creates opportunities for new growers.
CUESA is teaching people and kids why local food is better on so many levels. It is vital to us as farmers to have customers who appreciate what we do. There’s no other organization that supports us that way.” Mollie Sitkin, third-generation farmer at Old Dog Ranch “
Gives an entire class of students the fresh produce needed for a Foodwise Kids cooking class Sends recipes and produce home with public school students to engage their whole family in cooking together and eating healthfully Provides Schoolyard to Market students with a stipend for their first job: selling their school garden produce at our farmers markets Covers the materials to build an edible garden box for Schoolyard to Market high school students Whether you shop at CUESA farmers markets, get your hands dirty on a farm tour, 
or attend our seasonal fundraising events, your participation is helping to grow a healthier future for kids, farmers, and the earth. Thank you for your partnership and support!
<
>
“ Jacques Pépin
James Beard Award-Winning Chef , 
Author & Television Personality Jonathan Gold
Pulitzer Prize-Winning Food Critic, Los Angeles Times "I’m grateful CUESA makes it their mission to connect urban people and the farms that feed us, which are are all around urban areas and are the most stressed.” Ruth Reichl Food Writer & Former Editor-in-Chief 
of Gourmet Magazine With your engagement and support, we welcomed some of the food movement’s most influential leaders and luminaries. The Bay Area is leading the national food conversation, and we’re proud and honored to be with you on the forefront.
From groundbreaking farm tours to thought-provoking talks with food movement leaders, you can rely on CUESA to deliver experiences and resources that bring transparency to our food system, and support city dwellers in becoming informed 
eaters and engaged citizens. Digging Deeper John O'Connell High School Life Learning Academy Fremont High School The Academy SF @ McAteer In this semester-long youth development and entrepreneurship course, high school students take part in all steps along the food chain, from growing produce to selling it at the farmers market. Over 100 students graduated this year with valuable career skills in marketing and communication. We need to have this Schoolyard to Market class, and other students need to have this class, too. Everyone should have the opportunity to know what it feels like to be healthy—what it’s like to have fresh fruits and vegetables.” Samantha Gomez, John O'Connell High School Senior, Schoolyard to Market program participant “ Schoolyard to market Foodwise Kids 2016-17 School Year We need programs like Foodwise Kids to help provide children with a positive introduction to fruit and vegetables, and help them understand the difference between whole and processed foods. This program connects them back to nature, and it shows them where food actually comes from.” Pamela Gee, first-grade teacher at Longfellow Elementary School “ FOODWISE KIDS CUESA's Foodwise Kids brings public elementary school students to the farmers market for a free field trip and cooking class designed to excite young palates with fresh, local produce. As students taste, explore, and cook with fresh market fruits and vegetables, they gain skills that will set them up for a lifetime of healthy eating.
Make Change Today with a tax-deductible donation. Any amount is appreciated and makes a difference. The future of food
begins with YOU Thank you for making this work possible food heroes Youth programs
to plant seeds for a healthy future